There are a million reasons why startups fail, and there are only a few reasons why they succeed.
All successful startups share the same proof points, such as product-market fit, strong compounded growth rates and latent customer demand.
They also use tested frameworks that aren’t discussed nearly as much, according to Jonathan Martinez, a growth marketer with experience at Postmates, Uber and Chime and the co-founder of Sales Kiwi.
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In his latest TC+ column, Martinez shares five things he learned while scaling his company from $2 million to $3 million ARR.
“While it may seem that not much changes between each successiv...
