Amazon is using generative AI to create tailored product recommendations based on user’s shopping history. | Image: Amazon
Amazon has introduced a batch of new generative AI tools that aim to improve the retail experience for both customers and sellers on the platform. One of the more notable features announced at the Amazon Accelerate event on Thursday will use customers’ preferences, search, browsing, and purchase history to create personalized product recommendations on Amazon’s homepage.
Instead of the “more like this” feature that suggests similar, specific items, the new rec...
