Streaming services really want you to buy stuff while you watch TV

An image showing the Paramount Plus logo Illustration by Alex Castro / The Verge

For streamers like Paramount, Disney, Netflix, and Peacock, it’s not enough that you watch TV on the platform — they want to own what you do on your phone, too.

Paramount announced today that it would launch a new “mobile shopping experience” during this weekend’s CMT Music Awards red carpet. Partnering with a company called Shopsense AI, Paramount says viewers will be able to ...

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