Illustration: The Verge
In a late Friday email, X CEO Linda Yaccarino announced the launch of a new “video tab” feature (resembling a TikTok-style endless scroll, according to a source at X) and an X-exclusive reality series, called The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.
This announcement comes shortly after a gathering of X partners and clients at the New York office on Tuesday, while Yaccarino works to retain advertisers and content creators — both vital to the platform but steadily fleeing due to the behavior of its owner, Elon Musk.
