Meta wants Threads to be the ‘de facto platform’ for online public conversations

Illustration of the Threads app logo Illustration: The Verge

Instagram boss Adam Mosseri has high ambitions for Threads: he wants it to become the “de facto platform for public conversations online,” he said on Friday. Big statement to make on the one-year anniversary of Elon Musk taking over Twitter!

Meta’s aspirations came up as part of a question Mosseri answered in an AMA: “What do you think ‘success’ looks like for Threads in one year?”

“We’re actually debating this right now internally,” Mosseri said. “I do think the long-term aspiration is to be the de facto platform for public conversations online, which is about cultural relevance as much as it is about the overall size o...

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