Image: Apple
I’m trying to remember the last time a company’s big event came for prime time TV the way Apple’s 8pm ET keynote is trying to lock down our attention tomorrow. The only company I can think of that’s done it successfully lately is Victoria’s Secret with its Fashion Show. While I suspect there’s some overlap in audience between that and an Apple Keynote, I also suspect Bella Hadid is a bigger draw than a new iMac.
But Apple is still going for it! Promising a keynote that will air on its website, YouTube, and over Apple TV while things like Monday Night Football airs on broadcast...
