YouTube and the National Football League announced on Thursday that the two have reached a deal for the NFL Sunday Ticket. Starting next season, NFL Sunday Ticket will be available on two of YouTube’s subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels. The NFL Sunday Ticket has been available in the U.S. exclusively via DirecTV since 1994, but that will soon change in a major shakeup of sports streaming.
The Wall Street Journal reports that YouTube is paying $2 billion per season in a multi-year agreement for the NFL Sunday Ticket package, according to people familiar with the matter.
“YouTube has long been ...
