Illustration by Alex Castro / The Verge
The “pick me! pick me!” bidding war for NFL Sunday Ticket has finally come to an end, and YouTube won big. The company announced a “multi-year” deal that will see it carry Sunday Ticket both standalone (as a YouTube Primetime Channel) and through YouTube TV. It’s a massive score for YouTube, which successfully fended off Big Tech rivals like Apple to land the deal, and a pivotal moment as live sports continue their transition away from trad...
