Don’t put this article in your video’s thumbnail. | Illustration by Alex Castro / The Verge
At exactly 18 seconds into his video “YouTube is Run by Fools,” ProZD makes his feelings on the platform’s recent restrictions on foul language crystal clear: “That’s the dumbest fucking shit I’ve ever heard.”
The tirade’s timing was deliberate, meant to test the company’s updated “approach to profanity” that it announced in November: YouTube will now limit ads or completely demonetize a creator’s video if they swear within the first 15 seconds.
