Yik Yak users are enraged over the changes being made to the anonymous social app after its quiet acquisition by the similarly-focused campus chat app, Sidechat. While Yik Yak had focused on anonymous posting within a local community, Sidechat is working to build private communities for colleges. Initially, Yik Yak had been pushing its users to migrate to the Sidechat app after the deal went through. But more recently, Yik Yak users tell us the company is pursuing a different strategy — instead of forced migrations, Yik Yak’s own app has been given a massive overhaul that effectively turns it into Sidechat.
As Yik Yak user Aaron Payment, a student at St. John Fisher University, told us, the updated Yik Yak app is just “Sidechat reskinned now.” They also noted that if you sign up for Si...
