The Women’s National Basketball Association (WNBA) is the latest organization to bet on short-form videos to draw in more users. The league announced Tuesday its revamped mobile app, which includes a new home page with a TikTok-like vertical feed that features free content as well as other app updates like a new feature that hides game scores.
Previously, the home page only featured content designated for WNBA League Pass subscribers; thus, the videos were all locked behind a paywall. With the new update, everyone has instant access to free short-form videos as soon as they open the app. Fans can watch highlights, behind-the-scenes and off-the-court content along with “fit checks,” where WNBA players show off their outfits.
Notably, the app will also offer vari...
