Canon has a long and deep history of being a hardware manufacturer. Most consumers know it best as a camera manufacturer, but the company has a long, deep and illustrious history in medical, office equipment, and other imaging applications.
During the pandemic, a lot of its business shifted. People stopped going to offices. Sporting events were shut down. And while the medical industry was booming, Canon as a company needed to rethink its mission and vision: What does an imaging company do in a world where people have a desire to connect, but are unable to leave their homes while a deadly virus rages around the world?
At CES 2023, the company showed off its vision for the future — a vision that seems a lot less hardware-y than you would expect from the 85-year-old company that has traditionally made all of its money from making things with buttons.
A rag-tag bunch of Canon veterans took on the...
