Why YouTube spent the money on NFL Sunday Ticket

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YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the main YouTube app as part of the Primetime Channels feature.

It’s a big win for YouTube and Google, which have been slowly but steadily taking o...

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