Meta announced today that WhatsApp Business, its app designed specifically for small businesses, has crossed the mark of 200 million monthly active users — up from 50 million in 2020. As the company is pursuing its “year of efficiency,” it also launched features like easier ad creation and a personalized message service for WhatsApp Business users.
Mark Zuckerberg is pouring billions into developing a metaverse. In order to offset that, the company is ramping up revenue generation from other avenues such as WhatsApp.
The Meta-owned chat app said that, starting today, WhatsApp Business users will be able to create “click-to-WhatsApp” ads without a Facebook account. The company noted that sellers can create, purchase, and publish ads for Facebook and Instagram directly from within the app.
Last year, during Meta’s Q3 earnings call, Zuckerberg me...
