What is this, revenue growth for ants?

It’s earnings season, that time of the quarter when we get to judge how well public tech firms are fulfilling all the lofty promises they’ve been making. So far this week, we’ve heard from Microsoft and Alphabet (Google) and Meta (Facebook), among other names.

While results from companies like Roku and Spotify hold interesting information about particular segments of the consumer tech market and the health of advertising demand more generally, the sheer extent of Big Tech’s reach means their results bring a sheaf of color to our understanding of the current tech and business worlds.


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What have the majors ...

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