It’s called the sandwich generation for a reason.
Millions of people in the U.S. are taking care of parents as they age or deal with illnesses. The constant demands of caregiving, often while working and raising children at the same time, can take a huge toll.
It’s not uncommon for caregivers to feel overwhelmed as they navigate the administrative and logistical complexities of caring for a parent. Wellthy is a startup aimed at helping caregivers be more equipped to deal with all aspects of their various responsibilities by serving as a self-described “tech-enabled care concierge.” Its founder, Lindsay Jurist-Rosner, knows firsthand how challenging caregiving can be. She spent 28 years as the primary caregiver for her mother, who had multiple sclerosis. During that time, she also held a full-time job as a marketing manager at Microsoft.
