Abby started its journey selling 120 or so of its “All-In-One Smart Hydroponic Grow Box” on Kickstarter, with a relatively modest $100,000 raised on the crowdfunding platform. The device promises to help you make growing your favorite plants more or less foolproof, especially if your “favorite plants” are marijuana. In its marketing, the company is careful to share that you can grow any plant you like, but realistically, there are not a lot of plants that need “replacement carbon filters delivered to your house every 3 months,” and the website issues a “you must be 21 or older to enter this site” warning. The community is eager and ardent about its love for smokable plants. Let’s just say that if you’re going to spend $1,000 on a single-plant hydroponic box, you’d really have to love to...
