Watermarks aren’t the silver bullet for AI misinformation

US President Joe Biden government regulations artificial intelligence Photo by Demetrius Freeman / The Washington Post via Getty Images

President Joe Biden’s executive order on artificial intelligence is a first-of-its-kind action from the government to tackle some of the technology’s greatest challenges — like how to identify if an image is real or fake.

Among a myriad of other demands, the order, signed Monday, calls for a new set of government-led standards on watermarking AI-generated content. Like watermarks on photographs or paper money, digital watermarks help users distinguish between a real object and a fake one and determine who owns it.

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