The time has finally come for Warner Bros. Discovery (WBD) to reveal details about its highly anticipated streaming service, which combines HBO Max and Discovery+ content. During a press event today, the company announced the name, launch date, price, new features and upcoming content slate.
The new streamer is called Max and is rolling out on May 23 to subscribers in the United States. It will launch in Latin America next and then in Europe, Asia-Pacific (APAC) and other markets in 2024.
You’ll notice in the picture above that the logo is a bright blue color to reflect the WBD brand. Max also has a new tagline, “One to watch.”
Fortunately, the pricing remains the same for HBO Max subscribers as Max will cost $9.99 per month for the ad-supported tier and $15.99 per month for the ad-free plan.
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