Vimeo, the video hosting and sharing platform, is embracing AI in a major way.
This week, Vimeo announced a suite of AI-powered tools designed to help users create scripts, record footage using a built-in teleprompter and remove long pauses and unwanted disfluencies like “ahs” and “ums” from the recordings. They’ll be available starting July 17 as a part of Vimeo’s Standard plan, which costs $20 per month (billed annually).
Ashraf Alkarmi, Vimeo’s chief product officer, says that the new capabilities are aimed at entry-level video creators — like CEOs, employees and social media managers — who lack the skills, time and resources to achieve the effects that they want to achieve.
According to Vimeo’s internal research, 50% of its customers do multiple takes while creating a video, and — of those who reshoot — 25% do over five takes.
“Despite being the most effective way to communicate powerful messages, video production inherently creates a barrier to th...
