Verizon will soon raise prices on certain unlimited plans — yes, again

The Verizon logo against a red and black backdrop. Illustration by Alex Castro / The Verge

If you haven’t changed your Verizon data plan in a few years, take note: starting August 29th, the company is increasing the cost of its “Mix and Match” unlimited plans that debuted in 2018. They had truly confounding names like Go Unlimited, Beyond Unlimited, and Above Unlimited. I had some feelings on Verizon’s perplexing branding at the time.

If you’ve held onto one of those legacy plans in the years since, you can expect a rate increase ...

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