Vartana, a business-to-business (B2B) sales closing and financing platform, today announced that it raised $20 million in a Series B funding round led by Activant Capital with participation from Mayfield and Audacious Ventures. The financing, which brings Vartana’s total raised to $39 million, will be put toward hiring and expanding the company’s product offerings, according to co-founder and CEO Kush Kella.
“Today, Vartana is specifically focused on expanding its product offering to solve the needs of B2B sellers in the software-embedded hardware space and the reseller space,” Kella told TechCrunch in an email interview. “These two types of companies require the most diverse sets of payment options which enable Vartana to continue supporting all companies in the software-as-a-service (SaaS) space.”
Vartana’s platform is designed to be used by seller...
