As Gen Z turns into their early-to-mid 20s, a new generation of business owners is coming online. Many of these new entrepreneurs do the vast majority of work on their phones. This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% of firms in the region. In Mexico, for instance, 97.4% of businesses are micro-enterprises
But although small businesses are generally considered to be the primary driver of new job growth, few have the technical capability to spin up decent branding and an online presence. While platforms such as Wix and Squarespace have made it easier to do this, these are primarily aimed at desktop users.
This is perhaps why, with Gen Z coming on stream, we are now seeing mobile-first startup appear to cater to this new wave of bus...
