Uber is releasing an updated version of its app that aims to simplify and personalize the experience for customers.
The new app has a more straightforward homescreen that removes the friction of a few extra taps when booking a ride or ordering a delivery. It also allows customers to more easily access saved locations, and some iPhone users can track a ride’s progress on their lock screen.
With the redesign, Uber wants to make the user experience so effortless and intuitive that more customers see Uber as the “one-stop-shop for going anywhere and getting anything,” according to Jen You, head of product for rides at Uber.
“The redesigned Uber app has increased awareness and consideration to a wider array of products, which has driven growth to several lines of business,” You told TechCrunch. “This redesign leans into our platform strategy by expanding the breadth and relevance of products that Uber customers can engage with every time they open the...
