Family is at the center of Uber’s latest product offensive.
Uber revealed Wednesday at its annual “Go-Get” event a slew of new products and features aimed at attracting a new set of customers from teens as young as 13 and families who want to link account and even those who might feel more comfortable calling for a ride instead of using the app at all.
The company hosted two similar events last year, during which Uber launched products across ride-hail and delivery, from booking party buses and voice ordering for Uber Eats to booking restaurants and events through OpenTable and Viator.
Most of Uber’s Go-Get launches are designed not only to create new revenue streams and attract new users, but also to create a closed bus...
