Illustration by Kristen Radtke / The Verge; Photo: Getty Images
Around 12AM ET last night, Twitter owner Elon Musk started tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
Musk then, over the next several hours, gestured at the chang...
