Alongside of the relaunch of Twitter Blue, Twitter’s controversial subscription service, Twitter has begun rolling out a new offering called Blue for Business that adds a gold checkmark to company accounts. On a support page, Twitter says Blue for Business, which is currently in testing, is intended to designate that a given Twitter account is a “corporate entity.”
Blue for Business doesn’t come as a complete surprise. In November, reporter Casey Newton obtained internal Twitter documents showing that the social network planned to introduce a business tier of its subscription plan that’d let companies buy verification badges for their workers and put new badges on their profiles. In mockups, tweets from workers ...
