Twitch walks back controversial ad rules policy

Twitch logo Illustration by Nick Barclay / The Verge

Twitch is reversing its newly announced rules concerning the way streamers could display ads on the platform after swift backlash from streamers and content creators.

On Tuesday, Twitch released new rules concerning the way streamers could display ads on the platform. The rules prohibited “burned in” video, display, and audio ads — the first two of which were popular and common formats used throughout Twitch. Twitch apparently did not discuss the new rules with ambassadors or streamers beforehand, and many were furious about the new policies.

Twitch content creators took to social media to decry the changes. OTK, a...

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