TikTok competitor Triller is preparing to go public, but estimates from Apptopia call its self-reported user numbers into question.
Per Triller’s S-1 filing, the short form video app has had 550 million lifetime signups. But market intelligence firm Apptopia estimates that Triller has been downloaded just 73.2 million times since launch in 2015 — that’s 87% lower than Triller’s own reports. Apptopia’s data is only inclusive of mobile app installs, which would means if Triller’s numbers are correct, the remaining deficit would have to come via web signups.
Apptopia, a popular source for app analytics, says that its estimates are 70 to 90% accurate, on average. The company has...
