Tracer, a platform that attempts to consolidate an organization’s data sources and enrich them with business insights, today announced that it raised $18.1 million in a Series A funding round co-led by NewRoad Capital Partners, Progress Ventures, and BDMI with participation from S4S Ventures and Arbour Way Investors.
CEO Jeff Nicholson said that the new cash will be put toward Tracer’s expansion efforts, scaling its technology, establishing a sales team and “enhancing” the startup’s client success resources. To date, Tracer has raised $30 million.
“With the backing of our investors and confidence in our future, Tracer is well-positioned to achieve continued success and make a significant impact in the market, not only for marketers but also to empower businesses spanning diverse industries,” Nicholson told TechCrunch via email.
Tracer traces its roots back to 2015 when co-founders Nicholson and...
