Among the litany of recognizable names in the gaming industry, there is one that’s often left out of the conversation. Gerald “Jerry” Lawson, the engineer responsible for the development of the video game cartridge, among other outstanding achievements, is the subject of today’s Google Doodle. While his name may not get the same recognition as the likes of Carmack, Romero, or Bushnell, Lawson was an instrumental part in the growth and development of video games, long before many of these prominent upstarts would hang their shingle.