TikTok is launching a new feature that allows users to see why a particular video was recommended to them in their For You feed, the company announced on Tuesday. The new feature is designed to bring more context to content recommended in For You feeds, TikTok says.
To understand why a particular video has been recommended to you in your For You feed, you can now tap on the share panel and select the question mark icon called “Why this video.” From there, you can see reasons why a particular video was recommended to you.