TikTok is overhauling how it pays creators of viral filters and effects

TikTok logo over a white background with the app icon repeating Illustration by Nick Barclay / The Verge

TikTok is making major changes to its creator fund for the people who make the app’s viral filters and effects.

The fund sets aside $6 million to pay creators of effects on TikTok — aesthetic filters, mini-games, and more — that regularly go viral on the platform and become trends in their own right. The Effect Creator Rewards program, first announced in May, has a lower set of eligibility requirements and updated payment structure and will be open to more regions, TikTok announced today in a Read Entire Article

© 2024 Thiratti. All rights reserved.