TikTok, the social media app, is everywhere it seems. It’s even making its way into vehicles, starting with the new Mercedes-Benz E-Class that’s coming to market in fall 2023.
The Mercedes-Benz E-Class will come with an updated version of the MBUX infotainment system — a precursor to the automaker’s custom-built operating system called MB.OS. Mercedes plans to launch MB.OS in its next generation of vehicles expected to come to market in late 2024.
TikTok isn’t the only app coming to the Mercedes E-Class. But it is one of the more interesting choices because it illustrates Mercedes’ interest and presence in the Chinese market. TikTok will also be available in the new Mercedes E-Class in other markets, including the United States.
“It is highly, highly relevant,” Mercedes-Benz CEO Ola Källenius said about TikTok in Asia. “Let’s not forget that the average ag...