Redbox, the operator of DVD rental kiosks, today announced a new deal with TikTok that allows the company to feature popular content from the short-form video app on more than 3,000 Redbox kiosks nationwide.
The new deal allows brands to use TikTok content to advertise products or services on the kiosks, which are located at high-traffic locations such as grocery stores.
“TikTok is the go-to destination for short-form video consumption by over a billion people globally,” Philippe Guelton, chief revenue officer of Cracke Connex, said in a statement. “This new partnership provides advertisers a unique opportunity to reach new audiences and drive engagement.”
