TikTok confirms that its own employees can decide what goes viral

The TikTok logo on a white background with repeating circle imagery scattered throughout. Illustration by Nick Barclay / The Verge

TikTok has confirmed to Forbes that some of its US employees have the ability to boost videos in order to “introduce celebrities and emerging creators to the TikTok community.” The statement comes as part of a report about TikTok’s “Heating” button, which Forbes says can be used to put selected videos onto users’ For You pages, helping boost views by sidestepping the algorithm that supposedly drives the TikTok experience.

Jamie Favazza, a spokesperson for...

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