TikTok has begun blocking links to app stores in creators’ bios, TechCrunch learned and the company confirmed. The block, which will have significant impact on CPI (cost per install) campaign deals between creators and brands, also extends to third-party link-in-bio solutions like Linktree.
The change was first spotted by Sendit’s co-founder David Tesler, who remarked on Twitter he and others had tested the functionality across a range of accounts and found the links no longer worked to redirect clicks to the App Store. Instead, when clicked, the links displayed a message reading “action cannot be completed.”
Tesler also noted the one exception to the issue appeared to be accounts that had an advertising relationship with TikTok.
