As U.S. lawmakers move forward with their plans for a TikTok ban or forced sale, the app’s Chinese parent company ByteDance is driving another of its social platforms into the Top Charts of the U.S. App Store. ByteDance-owned app Lemon8, an Instagram rival that describes itself as a “lifestyle community,” jumped into the U.S. App Store’s Top Charts on Monday, becoming the No. 10 Overall app, across both apps and games. Today, it’s ranked No. 9 on the App Store’s Top Apps chart, excluding games.
This is a dramatic move for the little-known app and one that points to paid user acquisition efforts powering this surge. Prior to yesterday, the Lemon8 app had never before ranked in the Top 200 Overall Charts in the U.S., according to app store intelligence provided to TechCrunch by
