TikTok will now create in-app hubs for movies and TV shows and place them directly on fan-made videos. The feature, called TikTok Spotlight, will automatically add links to “applicable” videos on the platform, leading to landing pages that provide more information about the relevant title as well as options to buy tickets or watch it on a streaming service.
The links will show up in the bottom-left corner of a creator’s video, and users can tap in to view a landing page with the cast list, links to official accounts, related content, and information about where to watch the title. You might’ve already spotted this feature on TikTok, as the platform partnered with Warner Bros. Discovery to promote Dun...