From the desk of ‘I’m not sure this is a good idea’ at CES in Las Vegas, comes 444. The early-stage startup is planning to combine pepper spray with some electronics so a potential attack victim’s friends can be notified when they’ve had to deploy the defence spray to get themselves out of a bind. The company is the brainchild of Logan Nash and Matt Rogan, who met at the University of Michigan and started developing the tech nine months ago.
“We called the company 444 because our target market is college women between the ages of 18 and 24. A very popular trend right now is Angel numbers. And 444 is an angel number that stands for protection,” Logan tells TechCrunch in an interview. “We are a self-defense company, so the name ties in very well with our company and our mission of self protection.”
