Linda Yaccarino. | Photo by Santiago Felipe/Getty Images
Twitter’s new CEO, Linda Yaccarino, has officially entered the building.
On Monday, she sent her first memo to employees titled “Building Twitter 2.0 Together,” in which she echos her boss Elon Musk’s stated goal for the company to be the “global town square.”
Yaccarino is a longtime advertising executive, having previously led global ad sales for NBCUniversal. Musk will continue overseeing Twitter’s product and engineering teams while she’ll lead everything else. Her main task will be rebuilding Twitter’s ads business that has crumbled since Musk took over.
You can read Yaccarino’s full email to Twitter employees below:
Building Twitter 2.0 Together
