This European startup is installing 50 traffic-counting sensors across San Francisco

Belgian startup Telraam designed a device that lets anyone point out of a window a camera-like device that uses on-board tech to count the number of road users. It is currently installing a network of 50 or so devices in San Francisco, a project the company says is largely funded by Yelp CEO Jeremy Stoppelman, with support of “local civic groups such as SF Parks Alliance and the Slow Streets Mayors.”

Telraam (the name is Dutch and means “counting window”) claims its tech is particularly useful for “addressing social issues” and “creating valuable citizen engagement for transport authorities and urban planners.” Traffic monitoring has been on the minds of urban planners and traffic wonks for a long time — TechCrunch published an impassioned plea for better data back in 2015, for example.

“The pilot will ...

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