This article features an interview with Lubomila Jordanova, founder and CEO at Plan A. Jordanova will be speaking at TNW Conference, which takes place on June 15 & 16 in Amsterdam. If you want to experience the event (and say hi to our editorial team!), we’ve got something special for our loyal readers. Use the promo code READ-TNW-25 and get a 25% discount on your business pass for TNW Conference. See you in Amsterdam! In 2016, on a surfing trip in Morocco, Lubomila Jordanova experienced a serendipitous moment that would redirect the course of her life. That moment came not in the barrel…
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