Comparisons will inevitably be drawn between the Tesla Model 3’s sparse interior and that of the new Volvo EX30. But Volvo’s electric crossover goes big on the minimalist, space-maximizing Scandinavian charm you’d find in an IKEA store, not just ruthless cost-cutting for its own sake. Make no mistake, however: there’s plenty of that too.
The EX30 represents one of the smartest examples of rethinking car interior design that can be found on the market today — and not just because it’s a master class in how to add Scandinavian minimalism without making it feel too sparse. There is an end to the means: a $34,950 starting price.
Lisa Reeves, head of interior design at Volvo, emphasized that the lower price goal didn’t ...
