Late last month, Artifact, a personalized news reader built by Instagram’s co-founders, opened to the public. The launch was a surprise to many consumers, who wondered why the team behind one of the world’s most iconic social apps would return to startups to focus on one of the toughest areas instead: news. It’s an ecosystem where publishers are failing left and right and misinformation is rampant, as the founders surely saw themselves while working at Facebook.
In an interview, Instagram co-founder Kevin Systrom explains what drew him to this space and how his new app’s underlying technology will serve to differentiate it from the competition.
