When a startup graduates and becomes a “real” company, with hundreds of employees and the first inklings of large amounts of revenue, you could argue that a Team Slide is less important.
Yes, the top leadership team still has to be good, but if the company is growing rapidly, getting new customers and delivering a good product, it’s kind of a self-fulfilling prophecy: If the team is able to grow the company, at least they aren’t completely helpless. But in the early stages of a company, things are a little different, and that’s where a good story around a company’s team is crucial.
And yet, I am surprised how often startup teams are wasting the opportunity of telling the story about their team.
Spoiler alert: For early-stage companies, investors are looking for exactly three things:
- Is there demand in the market? In other words: Is there a real problem here that people are willing to pay to solve?
- Is the market b...
