One of the fringe benefits of owning a professional sports team is the ability to sell ads on just about everything. Stadiums have been at it for some time, of course. Who can forgot when the Staples Center became the more ominous Crypto.com Arena at the end of 2021?
Uniform patches have been a thing for some time, as well, proving that nothing is above becoming a mobile billboard. Soccer fans have seen it for years, and more recently the NHL and NBA have followed suit.
It’s a newer phenomenon in the world of Major League Baseball, with clubs approving sponsored patches at the beginning of the current season, alongside changes like the pitch clock, bigger bases and the shift ban. The beginning of the 2023 season saw seven of the league’s 30 teams selling sponsorships.
