AI’s use in travel apps is nothing new — just think about the destination or hotel recommendations you get when booking a trip. But recent advances in generative AI are further shaking the sector. Booking.com is the latest major travel agent to test the potential of the tech. Starting on June 28, the company is offering a beta AI trip planner, built upon its existing machine learning models and partially powered by OpenAI’s ChatGPT. In essence, the planner is a conversational chatbot that’s designed to help consumers across the entire scope of the trip planning process. “We’re able to start…
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