The great Evernote reboot

An illustration of a person sitting in front of a computer, surrounded by productivity apps. Image: Samar Haddad / The Verge

For so many years, the Evernote elephant was a truly iconic logo. Evernote was one of the first productivity apps to embrace smartphones, to enable cross-platform sync, and to make it really easy to store and create almost anything. And so Evernote was huge.

But Peak Evernote was roughly a decade ago...

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