![An image of OpenAI’s logo over top a Vergecast illustration.](https://cdn.vox-cdn.com/thumbor/0aPMKxBdbsJmxyS_Tmo2wh9T6hU=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73483602/VST_0726_Site.0.jpg)
Google is dying. Google is unstoppable. Somehow, right now, it feels like both of those things are true. For the first time in more than a decade, there appear to be products that might actually threaten Google Search as the centerpiece of the web — including OpenAI’s new SearchGPT. And yet Google Search continues to dominate the market and make truly unfathomable amounts of money.